Studying Hofstede's Dimensions of Culture

This commercial, which was showed in the Philippines, is an example of how we could study Hofstede's Dimensions of Culture. It presents three:

1. High Power Distance

         Respect for old age: It is showed by the gesture and the use of “po” and “opo.”
         There is a differentiation between how Filipinos talk towards their elders and just normal friends of the
         same age group.

2. Collectivism

         Strong and close family ties. Spendins time and getting together with the family during special
         occassion is very important.

3. Femininity
         - Filipinos are known for their hospitality and modesty.
         - They are nurturing and caring towards others.